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How AI Makes Digital Agencies Truly "Digital"

Author

Alan Lipa
April 14, 2024

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Welcome Back.

I have revamped both design as well as structure of this Newsletter. This way, you will know what to expect every week. Also, when you open the e-mail, you should know it´s ShakeUp straight away.

In Today's ShakeUp:

  • Find out what types of AIs can be developed for your team to work efficiently

  • Find out how will we work with AIs in the future when they are an internal part of the team.

  • Case Study of digital marketing agencies using AI to provide better services

  • Tools of this week

  • This week´s news

and more…

AI Use Cases - Digital Agency

Digital agencies are businesses that require large amounts of time from various team members. Typically, you have an account manager, salesperson, copywriter, designer, etc…

That´s why it makes a lot of sense to automate processes that save time - because time is money.

Here are a few ideas on smart AI Applications in a digital agency:

1. Team “Helpers”

These are AI applications that assist us either when creating or analyzing some content. They don´t directly do the tasks for us but rather give us guidance and clarity on the task.

📉 Report Creator

Upload a structured document with data and analyze it with AI. If you need to report to multiple clients, create a templated prompt for each of them.

Then, you just upload last month´s data and send a formatted and professional report.

⌨️ Landing Page Copy Optimizer

Create an AI Application that helps you create or optimize high-converting landing page copy based on information about the target audience.

Also, it could give you feedback on what to improve or A/B test when running campaigns to the landing page. You could even give it data from tools such as Hotjar and ask it to give recommendations based on that.

🤯 Idea Generator

AI is great at giving you a list of ideas or angles you would never think of. Need an idea for your next campaign? Or do you need name for a product you are launching?

Ask for 20 ideas, or even 100. AI can give them to you. Might not be the best but it can save hours of trying to think of ideas alone or with your team.

2. Creators 

Most of people use poor prompts and give up too soon when creating content with AI. If you want to create really valuable content, you need high-quality prompts that give you consistently good outcomes.

🔤 SEO Article Generator

Promoting a business through SEO has never been easier. Bear in mind, it still isn´t easy.

You do keyword research and gather information about what users are interested in.

Then, you brainstorm ideas for articles based on this data.

When you have the topic and target keywords, you need to find well-written articles on the internet.

These get inputted into your AI and it will be able to generate mid-quality articles for you on autopilot. These are enough for ranking, but don´t forget to do all the other SEO activities as well (AI might help you there as well).

📣 Ads Copy Creator

First, you need to show the AI how a Google ad looks (How many headlines, descriptions, characters).

Then, create a prompt that can be used for any type of business where you just need to change a few variables in it.

Voilá, you have an experienced copywriter at your hands at any time.

3. Assistants

These are chatbots that help you achieve certain tasks that were done only by assistants till now.

Few ideas:

  • Client communication assistant - If you teach the AI how to communicate with a specific client, you can have an answer ready any time you get an e-mail from your client.

  • Meeting notes assistant - Probably used by most of my readers. If you have a meeting, simply create a transcript of the meeting and then automatically input the Meeting notes into the correct database in your project management tool.

    Then, you can automatically create tasks based on the Meeting notes and assign them as well.

  • Internal Resource Chatbot - Create a knowledge base with all of your company´s information. Then, input it into a custom chatbot and let the team interact with the chatbot when they need something.

    Whether it´s an SOP or some resource related to a client, just ask the chatbot and it will search for you. Just don´t forget to update the knowledge base regularly.

BONUS: Your AI Influencer

While traditional influencers are expensive, you can create an AI influencer that posts images with products and promotes services regularly. This will save you costs and also create a competitive advantage.

 Use Case Deep Dive

📣 Ads Copy Creator

If done right, it can completely transform your campaigns

While a typical copywriter spends a lot of time creating a highly converting copy for your Google and Facebook ads, AI can have it done in 5 minutes.

With the right input, it could create a semi-perfect output every time you ask it to write copy for you.

For both agencies and brands

An Agency can create such an AI for each client separately. Imagine being able to upload your campaign results into an AI and being able to analyze it and suggest new ad copy based on that.

For a brand, this might be even more valuable. When you create only 1 AI, you can spend a lot of resources building it so it delivers perfect results.

Step-by-step on how to build ad copy creator

  1. Gather all of your copywriting knowledge and write it in a concise way

  2. Create a knowledge base for the first client. This should include their product, competitors, target audience, offer, website copy, and other marketing materials. (You can also let chatGPT do some of the research for you)

  3. Now, if available, gather all ads and creatives that have worked for this type of client in the past as well as data on how well each of them worked.

  4. Create an AI through platforms such as Mindstudio or N8N. This might be too complex and you might need to hire someone to do this for you. The final product will look something like this:

    • The AI will work like a form where each step asks the junior copywriter some questions

    • By answering these questions, the copywriter will provide the AI with all the necessary information to deliver a high-quality product.

    • After the AI has all the information, it will provide the user with an ad copy in the right format, in the right length, based on the right data.

    • The Junior copywriter will then check for any misspellings and faults. If needed, they will adjust some of the copy.

      This workflow alone can easily save you more than 3 hours each month on each client.

It doesn´t stop only at ads

You have done the hard work by gathering all the necessary data. Now, it gets much easier to create AIs that help you with:

  • FB Ads Copy

  • Articles

  • Landing Page Copy

  • Chatbot Messaging

  • Billboard

  • Newsletter Ads

  • and more…

The Future looks bright, for AI…

As LLMs become more advanced and create higher-quality outputs every day, we can expect agencies fully run by AIs in the future.

All of the data will be gathered by AI and the human will not be needed at any point anymore. I believe we might get the biggest companies giving us the option to directly create these creatives with AI.

I guess copywriters need to learn new skills?

💡 What is AI from Mindstudio?

When I say “AI” in a use case like this one, I mean an application that uses large language models to analyze and create content.

For example, the “ad copy creator” is an AI that assists the user in various tasks by asking it to provide specific inputs.

It then takes these inputs and uses AI models such as GPT or Claude to create high-quality output.

AI Case Study

Digital marketing agencies are using AI across all departments

In the article below, the writer discusses how the top 5 AI marketing agencies use this technology to create more content, analyze data, or even programmatic SEO.

Useful AI Tools

We gathered all our favorite tools for automating a business from the most simple to the more complex ones.

  • Cassidy - Another great tool for automating your business with AI

  • Seatext - A straight-out-of-box solution for rewriting your landing pages

  • Adsby - Search Ads assistant with integrated AI

  • Cline - Smart way to A/B test your landing pages

  • Usestyle - Comprehensive tools for digital marketing agencies

  • Narrative - AI Data Analysis and recommendations

Stay Ahead (News and Resources)

Wrapping up

Digital agencies and service-based businesses operating online are the ones that can benefit from AI first. It opens new opportunities for solutions to be offered, time to be saved as well as new businesses to be started.

What's next?

Thank you for reading, see you next week!