AI Blogging is a Game Changer for Busy Entrepreneurs

Why should you bother with creating content?

Creating content as a business has become a necessity in the past few years. There are multiple reasons to write highly engaging and informative content around your business niche:

• It saves you time by answering common questions and explaining basic concepts of your work

• It makes you money by engaging a bigger audience who would otherwise not hear from you. Ultimately converting them to paying customers.

• It creates a sense of authority. By showing you understand what you are providing to your customers, you can increase perceived authority and increase the amount of leads you are getting.

People stopped reading, is blogging dead?

Most companies’ blogs have not been updated in a long time. They don´t provide actual value and have been written only to fill up the blog section.

Sometimes, it is better to not create any content at all than to create content that is not useful to anybody.

So, how do we ensure that the company blog makes us money while being almost completely automated?

It needs to:

• Provide huge value to your target audience: You must write content around questions your target customers are actually asking.

• Be SEO optimized: A company blog is often answering questions that your competitors are not answering, if a visitor finds your article before your competitors, you get in their mind first. Therefore, you need to work on your SEO and get up those Google rankings!

• Get Repurposed: If you spend some energy on writing a really good article, it needs to get repurposed as social media posts, education for your employees, FAQs, Company newsletters, or even Sales material!

20-Minute Dive Deep: AI-powered content creation workflow

When trying to create content for your blog, you need to save as much time as possible, therefore, it is crucial to ask these questions:

1. What should I write about?

2. How to write it as quickly as possible?

3. Where and how to post it?

Luckily, all of these questions can be solved by this workflow, making you save more than 4 hours each week.

1. Finding the right topic

1. Go to chat.openai.com and create an account either through your credentials or Google Account.

2. Create a new chat on the left sidebar

3. Fill out and submit the prompt below to get 10 great ideas for content around your business

2. Developing an outline

Based on your writing skills, you might need help from AI in this part as well. After choosing a topic in the previous step, you will now develop the structure of the blog post.

When you have the outline, you can change it to your liking by including or excluding some topics and angles. Then either write it or paste the below prompt along with your customized outline back to ChatGPT so it can develop the article for you.

3. Writing the content

4. Editing and Publishing

It is important to proofread what the computer has written and correct all the wrong facts before publishing. Alternatively, you can generate images for the blog post and post them with SEO in mind. I will cover these tips in the following editions.

Other tools to use for writing:

If you struggle using chatGPT for any reason, multiple options use this technology but are more user-friendly:

• https://www.copy.ai/ - An all-in-one solution for writing any type of copy or text for your company. They have a free plan available.

• https://reword.com/ - Tool for enhanced writing. If you want to have writing superpowers, this is the tool to have.

• https://www.jasper.ai/ - Similar to copy.ai but a little bit more expensive, SEO-focused, and helping you to craft professional long-form content.

The Future

As most of the creators started working with AI as their writing assistants, it will be interesting to watch what will happen with the quantity and quality of information published by companies.

The technology is advancing in a way that we shouldn't be surprised if AI writes better content than us in the next 5 years. Sometimes it actually produces better content than most people who call themselves copywriters.

Also, if all content is generated by AI, will we lose our creativity, will it still provide value? How will we be able to rank on Google and compare articles with each other when everything is written by the same technology?

With these considerations in mind, leap and start creating content that helps you build authority, and shows that you are not afraid to go out there and show people what you do. I promise it will change the way you do business forever!

Wrapping up

So much is happening every day! From the initial use case of chatGPT in Marketing to Gemini which completely transformed multiple industries in just 1 year from the public release of the first LLM.

Hopefully, you found the guide useful and consider starting a blog so your customers can remember you better in this chaos full of information.

As always, don´t hesitate to leave me feedback by answering the email with a number from 1 to 3.